Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to your new and old customers.
With our low priced online services, there’s really no excuse to keep putting it off.
Still not sure how and why a small business like yours should have a website?
Here are our top 5 reasons every business, large or small needs a website:
5 . Your Rivals all have websites.
Potential customers typically start their buying journey with research and recommendations from friends or family and social network connections.
Studies show that once a customer has an idea of what they need or want, they start researching, and 72% of them go online to find educational material, reviews, and testimonials.
So if you’re not staying competitive with your competition/rivals, you’re giving shoppers a reason to buy from another company
4. You will show up in Google search results.
Think of this: 81 % of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Essex.”
If you don’t have a website for your business, you will not being showing up on google. But if you have a website, you can optimize it for search engines (Google), thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Keywords, meta descriptions, and titles are important and we focus on these when we build our websites.
3. Showcase your products and services
Not only can you display your products and services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.Zahid Smith
2. It provides social proof
Ninety percent of consumers claim that online reviews influence their buying decisions.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers
1. Your customers expect it.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect companies to provide online content about their business on some form of digital platform, and more than half head straight to the companies website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. FACT
Thinking about starting your website journey?
If you haven’t created a website before or the thought of it is daughting, we can set you up!
From your design, colours, logos etc. We have it all covered!