Brand Design Essex
When customers or employees look at your website, logo or website, what do they see?
Every aspect of your company says something about who you are and what you have to offer. Branding is important for every company to set itself apart from the competition and define its mission for both customers and employees.
Branding includes images, content, marketing, logos, website and other materials that might be used to define a brand in the eyes and minds of its target audiences. If you aren’t sure why branding even matters, then you need to consider what it could achieve for your company.
Here are our top 3 reasons why having great brand design from a Digital Marketing agency you trust matters.
1. Builds a loyal customer base.
When your customers finally choose to make a purchase, it is branding that will either make or break the relationship.
If your customers have a good experience that doesn’t just end with the purchase decision, then they are more likely to return for future buys. Loyal customers are more valuable, since your company only has to pay to gain the lead and get them through the sales funnel once.
Great branding makes customers want to remain with the company and then tell others about their experience. Customer advocates are the most valuable marketing tools your company can use to change minds and persuade leads.
Good brand design focuses on “why” a company does what it does. If your company can present a solid case for why you are doing what you do, then your customer base is more likely to pay top-dollar for it.David Taylor
2. Supports Marketing and Advertising Efforts
Great branding can make it easier for employees to do their jobs. With a clear company message and personality, branding makes the job of the marketing and brand advertising teams easier by providing a backbone for their efforts.
Strong branding and content will establish materials that could be used by the sales and advertising team to support customer needs and improve the draw for new leads.
3. It improves recognition
Without branding, nothing is going to trigger your business and its products and services in the minds of your customers. You are simply another business looking to make your mark on the world with no concrete business plan. The truth is, by investing in branding, you can easily improve the recognition of your business.
All you need to do is think of a concept and have a chat to a marketing team to develop something that your business can be known for. It takes hard work and plenty of dedication, but brand recognition is important and can only be achieved through careful marketing.
How do you think the golden arches became a symbol for McDonalds? They didn’t just appear, and overnight become known for their golden arches. It took several years, planning, advertising and marketing. It also took brand design and consistent repetition of that branding. It may seem like a long road, but branding can certainly help improve the recognition of your business.
At the end of the day, Branding and Design is incredibly important, we constantly strive for our Branding to really have an effect on our target market, especially those businesses we target in the Essex area, we work some amazing companies in Essex that have amazing brand design! (but we might have been a part of it!) and we’re proud at how well the Branding Design suits their business.
We’ve often approached and asked for our ideas on Branding and the Designing process that goes with it. It’s often a process when Branding is considered, there so many different elements and variations involved that require a lot of forefront knowledge and skill about the sector you operate in, you wouldn’t push a Car logo when you are an Arts and Crafts design company. There are many different things to consider, 313 Design like to sit our clients down and go through the elements of planning and preparing the right design for you, your business and your brand, the best way we can do this is a face-to-face meeting. Bring along all your Branding material such as Business Cards, Flyers, Leaflets and anything else you may have, this will give us a good idea on where to focus for our Branding efforts. We may find the design you have is great but just needs a few minor design tweaks. You’ll be surprised at how often small Brand and Design changes can make a large impact to your Essex based business. Understanding your Brand is imperative and we’re here to help you. 313 Design dominate the Branding and Design scene for a reason, our initiative and vision allow us to focus directly on the objective at hand and ensure we get you to appeal to your target demographic.
Brand Design is important. It takes some time to establish the correct Design and Recognition you’re seeking from your demographic, it doesn’t happen over-night but you’ll eventually find what works best, let’s speed up that process and offer you the knowledge and speed that you need and deserve for your business. 313 Design can help you find the perfect Brand today.
Brand design is important to your Essex based Business and it matters!
If you want to find out what 313 Design can do as an agency to kick start your Essex based brand into gear, check out some of our other blogs, like this one here, or here and even our post over on Notion don’t forget to check our cheap Marketing and Hosting prices too!