Five & Dime Branding | 313 Design Essex

Five & Dime Full Brand Design

Five & Dime is a new restaurant and cafe located on River Themes, Southwark, London. Their identity, designed by 313 Design takes the theme of American 5 or 10 cent stores and crafts a diverse portfolio of brand assets and an affordable product line.

The circular coin form plays a key role across this identity. Set at the heart of the logo-type and reflected across the printed collateral it suitably reinforces the name in communicating an affordable proposition while also functioning well as a plate, a literal idea that neatly resolves the simplicity of the dinning experience.


Date:  May, 2017
Client: Robiul Hellier
Category: Branding Design